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REVIEW - Dark Tourism: Cashing in on Tragedy?
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This is a review by Philip R Stone of the
Tourism Society Seminar Event
'Dark Tourism - Cashing in on Tragedy?'
 
The seminar was held at the Kensington Close Hotel, London on 17th October 2005 and was sponsored by The Dark Tourism Forum and the University of Central Lancashire
 
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The Tourism Society in conjunction with the University of Central Lancashire and Kensington Close Hotel recently held a seminar event dedicated to the in-vogue subject area of ‘dark tourism’. Attended by a range of individuals from the academic and commercial sectors, the seminar was intended to address some of the issues and concerns that surround the phenomenon of dark tourism. On the panel, chaired by Brian Human FTS (English Historic Towns Forum), were Professor John Lennon (Glasgow Caledonian University) and Ria Dunkley (University of Wales Institute). Unfortunately, Professor Tony Seaton (University of Luton) who was due to speak at the seminar event could not attend. Of course, all of us here at The Dark Tourism Forum wish him well and a speedy recovery.

 

Dark tourism, the act of travel to sites, attractions or exhibitions which have death, suffering or the seemingly macabre as a main theme, has received increasing attention from the academic community and media alike. Indeed this is the second seminar event held by The Tourism Society, following a similar gathering held in Lancaster in November 2004. The title of this event was ‘Dark Tourism – Cashing in on Tragedy’, although there was very little debate on the actual ethical, moral and management dilemmas surrounding the ‘cashing in’ and subsequent commoditisation of death and the macabre. Indeed during the seminar presentations and subsequent discussions, the quandary of achieving mercantile advantage through ‘commercially milking the macabre’ was only alluded to, although it may have well been the case that area was reserved for the absence Professor Seaton.

 

‘A Tale of Two Camps’

Nevertheless this was a useful forum to discuss some pertinent issues relating to dark tourism. Professor Lennon commenced proceedings with a presentation on the distortion and selective approach to Holocaust interpretation. After a very brief general introduction to dark tourism, Professor Lennon focused on a ‘Tale of Two Camps’ whereby he noted interpretative concerns within two former Nazi concentration camps. The first of these two camps, the infamous Auschwitz-Birkenau, now a ‘repackagedvisitor centre came under scrutiny from several perspectives. Firstly, the temporal and spatial affinity of the site was noted with the updating of camp boundaries and some refurbishment of buildings and camp defences. As the original Nazi death camp was built for a specific purpose and timescale, and over a fairly wide geographical area, seemingly necessary repairs to the camp infrastructure have called into question the authenticity of the physical environment. For instance, Professor Lennon quite rightly noted that the original barbed wire, long since corroded, has been replaced to ensure an authentic feel. Other examples of the physical tampering with the camp infrastructure include the reconstruction of the notorious gate sign to the camp ‘Arbeit Macht Frei’ (Work Makes One Free), and the relaying of the railway lines which lead up to main camp entrance. Perhaps more disconcerting is the transportation of victims hair, spectacles and other personal belongings from Birkenau to Auschwitz I, apparently moved to ensure a good visitor experience. This ‘good’ visitor experience is also taken into account with the physical reconstruction of a crematoria, originally based in Birkenau, and subsequently rebuilt in Auschwitz I to ensure a ‘tour culmination’. 

 

With numerous other illustrations highlighted of how the ‘place of death itself is dying’, Professor Lennon suggested that the distortion of interpretation at Auschwitz-Birkenau, and indeed selective interpretation at the camp will lead not only to an inauthentic experience, with or without the visitors’ knowledge, but perhaps more importantly has consequences how we perceive the past and thus address the future. With the official Birkneau guide stating – ‘At Birkenau it is not exhibitionary. All is Real’ – is perhaps a slight contradiction in terms. Nevertheless, it appears real enough for most!

 

Lety – ‘The Gypsy Camp and Pig Farm’

To provide a counter balance to the well documented, if not somewhat distorted Auschwitz-Birkenau, Professor Lennon second ‘tale’ referred to Lety, a Nazi concentration camp where Roma and Sinti gypsies were persecuted. Lety, a small village in Bohemia (Czech Republic) was at the centre of the Romany Holocaust and remains at the centre of political debate. The main issue here is the lack of commemoration and interpretation. This is perhaps best illustrated by the fact that the site of the former death camp at Lety is now a pig farm. Despite centuries of Romany persecution, and especially by the Nazi regime during the Second World War, a distinct lack of interpretation and tangible evidence to the crimes is apparent. With no visitor infrastructure or signage and against a backdrop of pig farming at Lety, a single interpretation board stands alone in a field, a rather forlorn symbol marking the site of Romany Holocaust by the Nazis.

 

It is this contrast of interpretation of the Holocaust, Jewish and Romany, and the tourism infrastructure that surrounds it which Professor Lennon is seemingly most concerned with. Whilst recognising the political ideology of interpretation and commemoration, Professor Lennon pointed out that the tourism industry generally is a custodian of history in the shape of the heritage industry. With dark tourism and ‘heritage that hurts’, this shaping and interpretation of history and the influence upon future generations is of paramount importance. The basic message of Professor Lennon’s presentation was simple and important – the more we consume of what is ‘not real’ (including an absence of the 'real'), the more we may believe it is ‘real’. With particular reference to the Holocaust and how one aspect of Nazi genocide is heavily interpreted, distorted or otherwise, and another aspect is barely acknowledged, Professor Lennon quite rightly notes the profound implications for distorting death within historical discourse.

 

A Skewed Perspective?

Of course whilst visitor sites such as Auschwitz-Birkenau are an important component of the wider dark tourism sector, it perhaps worth acknowledging that the Holocaust and so-called ‘Holocaust tourism’ perhaps skews the wider dark tourism debate, both to the layman and to the media. Indeed, during Professor Lennon’s presentation, the BBC who were invited to the seminar event by the Tourism Society, filmed part of his speech for a forthcoming television feature on dark tourism. Despite his presentation being over thirty minutes long, the BBC stayed for the initial ten minutes and took a ‘snap shot’ of the main message. This snap shot will undoubtedly focus upon the main theme of the presentation, namely the Holocaust. Without elaborating upon the wider and more fundamental issues of interpretation and political ideology, it is likely that the media will continue to headline the more emotive and controversial aspects of ‘Holocaust tourism’ and portray these as key features of dark tourism, thus perhaps perpetuating a skewed vision of the concept. Of course a critical response to this claim may be that dark tourism does not need to be ‘skewed’ because of the already highly controversial and emotive moral dilemmas surrounding it, and because it already sits on the fringes of mainstream tourism.

 

Nevertheless some clarification of the concept is required and the view that dark tourism is not centred upon the Holocaust suitably conveyed, although admittedly it is an important feature of the phenomenon.  Dark tourism production is multi-faceted and multi-tiered and this needs to be more readily acknowledged, especially during events of this kind. The Holocaust as an iniquitous period of history is perhaps an anomaly when it comes to discussing dark tourism, and therefore is conceivably ‘darker’ than dark. Despite some irritation shown by the Panel over the ‘meaning of meaning’ and subsequent definitional and typological debates, it perhaps worth noting that industry practitioners may dislike the term ‘dark tourism’ being associated with them for fear of connection with places such as Auschwitz-Birkenau and the wider Holocaust debate. Of course they may simply dislike the term because of the morbid undertones and the perceived morality subtexts. Therefore, without getting entrenched in a protracted and prolonged debate, it is important to firmly establish the various ‘shades of dark tourism’ because this may have important conceptual and pragmatic connotations, especially when trying to engage the purveyors of the various dark tourism products. At present a comprehensive and measurable typology of dark tourism does not exist. Consequently the dark tourism literature remains in an eclectic and theoretically fragile state.

 

Thanatourism, Consumption and Beyond…

The second of the seminar presentations was undertaken by Ria Dunkley, a doctoral student who is conducting research into the consumption of dark tourism. Ria began the presentation with a justification why she used the more precise, if not clinical and awkward term of ‘thanatourism’, as opposed to the more readily accepted term of ‘dark tourism’. She made the valid and important point about the need to reduce stigma amongst industry practitioners who are labelled dark tourism producers, and the various connotations it entails. Thus she claimed the term ‘thanatourism’ offered a less emotive and more acceptable label to describe industry practitioners. Unfortunately, recognition that the rather complex term of ‘thanatourism’ is not particularly comprehended outside academia was not made.  This alone perhaps vindicates the claim for some further definitional debate. However, her use of the term ‘thanatourism’ which is a hybrid word of ‘thanatology’, the social science approach to death and dying,  perhaps required more explicit acknowledgement of the wider social and cultural aspects of death in her use of the definition. This became apparent when Ria outlined her thanatourist motivations which only briefly alluded to wider thanatological concerns such as the contemplation of death whilst visiting dark tourism sites. Placing such motivations against a backdrop of the wider cultural condition of society, and making this explicit would have been useful, and indeed prudent.

 

What was essentially an outline of the initial stages of Ria’s PhD research, the main message of the second presentation was somewhat unsurprising – that dark tourism (or thanatourism) was fragmented in both its production and consumption. However, despite providing some useful, if not descriptive, typological research in the shape of an ‘umbrella of thanatourism sites’ and a ‘flower petal of thanatourists motives’, the criteria used for arriving at these sites types and consumer motives were not elaborated upon, although recognition that overlap would naturally occur was made. Even so, with little or no evidence as to the construction or measurement of the typologies, which of course is required to ensure validity and rigour, is perhaps a weakness that will be addressed in the future. In essence, the typologies put forward, whilst useful to build upon and validate, have not at this point been interrogated but instead merely assumed. 

 

Overall this seminar event was both constructive and worthwhile. With plenty of time to network in a relaxed and informal atmosphere, the event brought interested parties together. The task now is to progress the dark tourism debate within the literature and to showcase various points of view. However, firstly it is suggested that a (re)focus upon the definitional debate and industry responses to those definitions is made. For example do industry providers understand the terms used, and if so do they concur? What practical implications does a definitional debate have in terms of accessing dark tourism producers and consumers? Of course needless to say any definitional and typological debate requires focus and it would be foolhardy to turn any debate of this type into an ‘academic cottage industry’ whereby turgid and protracted discussion is held on the ‘meaning of meaning’. Nevertheless, this seminar event has thrown up some important aspects of dark tourism meaning, and it is suggested that until clarification is both made and accepted, then the more fundamental research of consumer motives, the relationship of dark tourism with contemporary society and the nature of interpretation at particular sites (Holocaust sites notwithstanding), can the interrogation of dark tourism truly begin...

 

The Dark Tourism Forum

 

Click here to download: 'Dark Tourism - A Tale of Two Camps' (Professor John Lennon)

Click here to download: 'The Thanatourist - A Fascination with Death & Atrocity?' (Ria Dunkley)

REVIEW - Dark Tourism: Cashing in on Tragedy?

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'Death, Disaster & the Macabre:
 Discover the Darker Side of Tourism'
 
 
 

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